ethical fashion labels that are incredibly chic

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  • Welcome to woman&home’s online shopping guides, where we reveal where to buy the most popular and top-rated products. This guide is about sustainable fashion brands, but you may also be interested in our edits of fashionable stomper boots for autumnreusable and stylish face masks, and new sports bra brands you need to know about.

    Over recent years we’ve all become increasingly aware of how bad our shopping habits are for the environment. The fashion industry produces 10% of humanity’s carbon emissions, emitting more than international flights and maritime shipping combined. Yikes! Not only this, fashion production is the second-largest consumer of the world’s water supply and through washing our clothes microplastics enter our oceans!

    It can be quite overwhelming knowing what to do. Buying less, shopping second-hand, investing in better quality pieces, keeping clothes longer, recycling, repairing and clothes swapping are all ways we can help lesson our fashion footprint. But another really big one is shopping sustainably. There are so many amazing brands that are doing their bit and making a stand for sustainable fashion.

    Get your fashion fix without feeling guilty with our pick of the best sustainable fashion brands, including big high street names who are making real changes.

    Sustainable fashion brands: 20 of the best ethical shopping labels


    Based in Brighton in the UK, ILK + ERNIE is an ethical, female-led brand. The sustainable fashion brand specialises in creating garments from off-cut materials from high-street retailers, which would have otherwise ended up on landfill.

    SHOP NOW: No Frills Blouse, £78, sizes xs-l, ILK + ERNIE

    Every season, ILK + ERNIE purchase, recycle and re-use unwanted fabric and transform them into beautiful, fashion-forward pieces. By doing so, they are saving on greenhouse emissions and the millions of litres of water usually used to produce fabric. If you’re looking to shop sustainably and invest in garments with longevity, then ILK + ERNIE is your one-stop-shop for quality, comfortable and sustainable clothes. The brand’s vision is to see every woman wearing clothes that not only turn heads, but also have a positive effect on the environment too.

    SHOP NOW: Brooke Boilersuit in Pink, £130, sizes xs-l, ILK + ERNIE


    Eco-conscious Italian brand Napapijri, create outdoor apparel that is inspired by intrepid explorers and great expeditions of the last century. They have a circular series of 100% recyclable jackets. The collection shows the brand’s commitment to exploring the possibilities of circularity in the fashion industry. The range consists of two eco-friendly designs: a puffy anorak and a light wind-breaker. The latter is Napapijri’s latest sustainable creation, which is made from ECONYL®, a regenerated nylon and yarn recycled from discarded fishing nets. Even better, after two years of wear you can return your jacket for it to be recycled into a new product!

    Sustainable fashion brands, Napapijri, recyclable jacket

    SHOP NOW: Circular Anorak in Purple, £350, sizes xs-xl, Napapijri

    Riley Studio

    SHOP NOW: Organic cotton workwear jacket, £295, shorts, £155, Riley Studio 

    Riley creates stylish yet simple designs, which are all gender neutral. Expect timeless striped shirts, boxy jackets and classic sweatshirts. All of their products are vegan, made with either recycled materials or innovative alternatives that are either plant-based or lab-grown. Nothing is made with the skins, hair or feathers of animals, including fur, leather, wool, and silk. Sourcing recycled materials and working with ethical partners means they are committed to doing things the right way, not the easy way.


    SHOP NOW: Organic cotton T-shirt, £30 & Harem pants, £45, Noctu 

    SHOP NOW: Organic cotton all in one, £60, Noctu 

    Specialising in lounge & sleep wear all made from GOTS certified 100% organic cotton, Noctu’s range of harem pant pyjama sets, nighties and roomy jumpsuits come in soft neutrals, washed pastels and cool stripes. With prices from £25 it’s affordable, amazing quality and good for the planet. What’s not to love!

    Horizon Athletic

    SHOP NOW: Triple lined Costume made from recycled fabric, £105, Horizon Athletic 

    Lots of high street companies now use recycled plastic for swimwear which is fantastic – Boden, Accessorize, Weekday, Fatface are just a few – but if you want incredibly stylish swim & active wear  from a company that’s fully invested in sustainability to its business core (which the high street is not) then checkout Horizon Athletic whose products are made by trusted partners in Australia, the brands homeland. Everything is made with Econyl®, a recycled fibre made from abandoned fishing nets and other post consumer waste. Delivery is free for every order over £150.

    Olly Olly & Co

    SHOP NOW: Recycled plastic leggings, £79 & Sports bra, £52, Olly Olly & Co

    This British active wear label also uses ECONYL®, a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets for all its product. Manufactured in Portugal in a factory that strictly adheres to European Standards of Labour they ship stock to the UK instead of flying it to reduce our carbon footprint. The brands strict ethos ensure’s every step of the process is sustainably and ethically focused- nothing has been untouched including their use of non toxic stamps inside garments to reduce fabric waste labels.

    Bitter Lemon

    SHOP NOW: Greek handcrafted Olympia dress, £197.50 (was £395), Bitter Lemon 

    SHOP NOW: Floral dress, £147.50, (was £295), Bitter Lemon 

    Bitter Lemon is the vision of two friends bored of poor-quality, disposable fashion and mindful of what fast fashion is doing to our planet. Their pursuit of ethical, sustainable clothing took them on a journey to the Grecian shores where they discovered up and coming local artisans and designers working with natural fabrics and traditional methods to create luxurious timeless pieces. They believe in style, not following trends and only buying what you truly love- therefore wearing it forever.

    Spirit & Grace

    SHOP NOW: 100% silk jacquard dress, £185, Spirit & Grace 

    Emily Holmes-Naden’s kitchen table vision was to create luxurious yet affordable pieces whilst also ensuring that each piece was designed with integrity and ethically made. Texture and colour feature heavily in the designers stunning pieces, which are priced similarly to the mid high street – starting from just £65.

    Neubau Eyewear

    SHOP NOW: Robin Frames (Left) and Barbara Frames (Right)

    Independent eyewear brand, Neubau, has sustainability and quality at the heart of its cutting egde designs. Their wide selection of optical frames and sunglasses are made using plant-based materials: naturalIPX and natural3D. The renewable and organically sourced materials are extracted from the seeds of castor oil plants, ensuring that the whole manufacturing process leaves an extremely small ecological footprint. Neubau’s commitment to sustainability even extends to their cases and cleaning cloths. The glasses cases are constructed without any glue so that they are easily recycable and the cloths are made from recycled plastic bottles! Inspired by urban lifestyle, Neubau’s designs are lightweight and fashionable, all while guaranteeing the highest quality and comfort.

    SHOP NOW: Virginia Frames, £246

    Matt & Nat

    Sustainable fashion, Matt & Nat, sustainable bags

    SHOP NOW: Crossbody Bag in Ceramic, £50 and Satchel Bag in Mojito, £125, both Matt & Nat

    One of the original accessory brands to champion conscious design, Matt & Nat are committed to using recycled materials in their collections. You’ll find their lust worthy bags made from upcycled nylon, plastic bottles, cardboard, rubber, cork and even bicycle tyres! And if you thought sustainability meant compromising on style, think again. With modern shapes, clever compartments and pretty pastel shades Matt & Nat are ticking all the boxes!

    Sustainable fashion, Matt & Nat, sustainable bags

    SHOP NOW: Saddle Bag in Ceramic, £110, Matt & Nat

    People Tree

    SHOP NOW: Keva Embroidered Top in 100% Organic Cotton, £89 and Flora Wide Leg Jeans in 100% Organic Cotton, £95, People Tree

    Famed for their work in respecting both people and planet, People Tree have become a pioneer in sustainable fashion. Each of their contemporary and playful designs are produced to the highest ethical and environmental standards. Their collections feature organic cotton, TENCEL™ Lyocell and responsible wool. What’s more, the brand are recognised by Fair Trade standards.

    SHOP NOW: Thea Denim Boilersuit, 100% Organic Certified Cotton, £145, People Tree


    SHOP NOW: Bamboo jersey dress, £49.95, Thought

    One of our latest discoveries, Thought, is an independent sustainable fashion brand helping women feel fashionable and comfortable. Born in Australia, the brand blends fabrics such as bamboo, hemp, organic cotton, tencel and model with unique prints designed by their in house team. Their brand motto is “Wear me, love me, mend me, pass me on.” Selling eco-friendly womenswear, menswear, accessories and homeware, it’s your one-stop sustainable shop.

    SHOP NOW: Organic cotton and wool knit, £79.95 & Organic culottes, £59.95, Thought

    Little By Little

    SHOP NOW: Apple Pip Necklace, £115 and Apple Pip Hoop Earrings, £105, both Little by Little

    Jewellery magpies rejoice, Little By Little is the label that fuses luxurious style with eco friendly materials. Launched by friends Annabel Cox and Georgina Fuggle, designs by Little By Little are made from recycled metals. The brand even carries out repairs in a bid to become a 100% zero waste company. The gorgeous earrings and stackable rings are on our lust list!

    SHOP NOW: Wedge Fan Ring, £80, Little by Little


    SHOP NOW: The ’90s Cheeky Straight Jean, £61, Everlane

    If you’re looking to create a capsule wardrobe with a conscience, Everlane is your answer. The US brand prides itself on its entirely transparent supply chain, partnering with the best ethical factories around the world. They use recycled materials where they can, address water use and chemical inputs and invest in carbon-offset projects. Our top picks are their ethically made jeans and their forever sneakers, which feature 50% recycled cotton canvas and 100% recycled polyester laces.

    SHOP NOW: The Forever Sneaker, £45, Everlane

    SHOP NOW: The Italian Merino Rib Turtleneck, £70, Everlane


    Sustainable fashion, Zavi

    SHOP NOW: Seville Top in Camel, £62, sizes xs-xl, ZAVI and Nido Jumpsuit in Tan, £68, sizes xs-xl, ZAVI

    Global sustainable fashion label ZAVI aims to fight the battle against fast fashion. Using organic and sustainable fabrics, ZAVI strives to provide conscious fashion that is relevant, desirable and affordable. Their fabrics consist of organic cotton, bamboo, vegan silk, recycled polyester, hemp and lyocell.

    Sustainable fashion, zavi

    SHOP NOW: Nido Jumpsuit in Blueberry, £68, sizes xs-xl, ZAVI

    John Lewis & Partners

    Even big retailers like John Lewis & Partners and M&S have woken up to the global crisis and are starting to introduce more sustainable fashion to the highstreet.

    Sustainable fashion, john lewis, jeans

    SHOP NOW: AND/OR Catalina Vintage High Rise Jeans in Ecru, £85, John Lewis & Partners

    Paving the way in monitoring their environmental impact, John Lewis & Partners have developed their new Jeanologica software, which works to measure the use of water, chemicals and energy used in producing denim. John Lewis have made a pact to only produce low or medium impact denim, and the AND/OR denim range, which is made from organic cotton and recycled polyester, is some of the best we’ve tried.

    Sustainable fashion, john lewis, jeans

    SHOP NOW: AND/OR Sierra High Rise Straight Jeans in Mar Vista, £89, John Lewis & Partners



    SHOP NOW: Ribbed Knitted Hoodie in Cream, £29.50, sizes xs-xl, M&S

    Their vegan trainers flew off the shelves last autumn, and now M&S is back with their most sustainable shoe to date. Part of the new Goodmove active collection, the knitted trainer is made from responsibly sourced tencel, which is biodegradable, antibacterial, lightweight and breathable. Check out the rest of the collection which features knitwear and outerwear made from recycled polyester – we’re snapping up the gorgeous rib knit cream hoodie which will go with everything from jeans to midi skirts. What’s more, it is available in purple, green and navy too!

    M&S trainer

    SHOP NOW: Goodmove Lace Up Knitted Trainers in Grey, £49.50, M&S


    Sustainable fashion, white stuff, organic cotton

    SHOP NOW: Organic Cotton Breton T-Shirt, sizes 6-20, £29.50, FatFace

    Committed to designing more responsible collections, FatFace already source 100% of their cotton sustainably and by 2025 this will be extended to linen, viscose and polyester too. You can even join in by popping your tired clothes into one of the recycling boxes in store to help reduce the amount of textiles going into landfill. Our fashion favourite is FatFace’s Gingham Midi Dress, which includes 43% sustainably sourced cotton. Soft, lightweight and easy-to-wear, it’s the dress we will be living in this summer. Shop online and your order will arrive in recycled packaging too.

    Sustainable fashion, fatface, gingham, dress

    SHOP NOW: Gingham Midi Dress, £55, sizes 6-18, FatFace

    White Stuff

    The first brand to sign a Fairtrade contract to source denim ethically, White Stuff, are committed to reducing their environmental impact. For their newly launched Doing Good Stuff denim collection, White Stuff partnered with the cleanest, most sustainable factories, using only a fraction of the water and energy used in traditional denim production. Also, in their three-year agreement with Fairtrade, White Stuff have agreed to increase the amount of sustainable cotton sourced every year. The goal being to use only sustainably sourced cotton by 2024.

    Sustainable fashion, white stuff, denim, sustainable denim

    SHOP NOW: Denim Jacket, £55, Fairtrade Navy Jersey Tee, £19.95 and Straight Jean, £45, both sizes 6-22, all White Stuff

    Sustainable, white stuff, denim

    SHOP NOW: Boyfriend Jean, £49.95, sizes 6-22, White Stuff

    Tretorn X SEALIFE

    The Tretorn brand has come a long way since it launched The Eco Essentials initiative in 2016. The new partnership between Tretorn X SEA LIFE Trust is based on a shared passion for healthy oceans – and the range is fabulously stylish to boot.

    Sustainable fashion

    SHOP NOW: Ocean Net Parker, £320

    For every product sold in this partnership, the brand will donate 10 per cent of the retail price to SEA LIFE Trust. What’s more, the designs are made from materials recycled from oceans. For example, the Ocean Net Parka (above) is made of a unique quality, using organic cotton and ECONYL® regenerated nylon fiber from fishing nets and nylon consumer waste.

    Happy sustainable shopping!

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