I already own 27 bras but these Prime Day bra deals are too good to miss

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  • It’s a fact universally acknowledged that a woman can never own too many shoes, but what about bras?

    At last count, my underwear drawer was brimming with 27 bras in different shapes, styles and sizes, and I’m planning on rounding it up to a neat 30 this Amazon Prime Day.

    Why? With bra deals on the likes of Sloggi, Triumph and Wonderbra, these offers are simply too good to miss.

    Find out more below…


    Up to 30% off Underwear for Amazon Prime Day

    Triumph Women’s Bra – was £34, now £22.98, Amazon

    Saving you money on the likes of Sloggi, Triumph and Wonderbra, there’s never been a better time to give your underwear drawer a re-shuffle. Whether you’re after a bust-boosting padded bra, a soft wire free number or even a supportive sports bra, there are plenty of styles to choose from. Sizes are selling out quickly, so move fast to avoid disapointment. Triumph’s full cup, full coverage bra is one of our top picks.


    Wire-free bras and bralettes have become a favourite of mine since lockdown, providing just enough support to keep me comfy without the underlying sartorial threat of a niggling underwire.

    They’re fashionable too, and feel less ‘heavy duty’ than your standard full coverage bra.

    Best wire-free bra deals this Amazon Prime Day

    I’ve already added Calvin Klein’s Women’s Unlined Triangle Bra (was £27.34, now £21.87) to my Prime Day basket.

    The emerald green shade makes a refreshing change to classic nudes and pretty pastels, while the narrow straps mean I can layer it beneath strappy vest tops. Staying true to their sportswear heritage, the mesh panelling gives this Calvin Klein bra a suitably sporty feel. A nice touch – even though the closest I’m getting to playing sport is a Netflix marathon.

    If you’re in the market for something a bit more grown-up, allow me to point you in the direction of this Sloggi Women’s Zero Feel Lace Bralette (was £45, now £30.06).

    As the name suggests, it’s designed to feel as if you’re not wearing a bra at all. And it’s all thanks to seam-free edges, stretchy supportive lace and generous shoulder straps.

    Sloggi’s Women’s Oxygene Infinite Padded Soft Bra (was £41.09, now £32.87) is another great buy. A step up even from their Zero Feel Bralette, this is probably the lightest bra in the world. Great for small and big busts alike, moulded cups work to enhance your shape without adding too much in the way of padding.

    Best wired bra deals this Amazon Prime Day

    Not ready to join the wire-free revolution? Triumph’s Non-Padded Wire Bra is one of their bestsellers for good reason. Now priced at just £21.14 (was £34) there really is no excuse not to give it a go.

    The price varies slightly by colour (there’s an impressive 21 to choose from) but I’ll be buying mine in white to sit quietly under everyday t-shirts and blouses.

    Last, but by no means least, I’ve been umming and ahhing about investing in Wonderbra’s cult Ultimate Strapless Bra for years, and with 42% off the RRP of the black version (making it just £23.25!) it seems I’ve found my moment.

    At the moment, the black colorway is the cheapest, but with 20% off the nude versions too, now’s the time to stock up.

    Happy bra shopping!

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