Olaplex launches its best at-home treatment yet

Our favourite repairing haircare brand is here to fix lockdown dye job disasters, with its most intense strengthening treatment yet.

When it comes to hair, we all know that bleaching is just about one of the worst things you can do. Making sure you have the best hair dryer for damage limitation and always use heat protector before styling can really help, but if your hair is feeling dry and damaged, it may need an extra moisture boost.

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From breakage to hair loss, its longterm effects on our tresses are far-reaching. Which is why with every dye job – be it at home or (preferably) in the salon – we have to make sure we’re giving our hair the right aftercare to prevent breakage and damage.

Enter Olaplex: the celebrity-loved haircare brand that does the best strengthening and bonding treatments going. Olaplex has been on the haircare scene for a while now, but that brand has just launched it’s best-ever treatment kit – Olaplex No.0.

The brand’s game-changing haircare technology works to revive dry and damaged hair by reconnecting broken bonds deep within the hair shaft which break as a result of dyeing and over styling.

So potent were they that Olaplex products were initially launched as in-salon treatments only. But when the brand released its first at-home bond-building treatment, No.3 Hair Perfector, the brand instantly became a haircare saviour. The brand’s hugely popular first product was followed by the hyped Olaplex No.4 Bond Maintenance Shampoo and Olaplex No.5: Bond Maintenance Conditioner, both priced at £24. No. 6 Bond Smoother and No.7: Bonding Oil, £26 each, followed suit.

Now Olaplex have launched their most potent product yet: No.0 Intensive Bond Building Hair Treatment.

And given that we’re in the full swing of balayage and bleaching season, the timing of its release couldn’t be better.

How do I use Olaplex’s No.0 treatment?

First apply the No.0 to dry, brushed hair, allowing the treatment to sit in hair for at least 10 minutes. There’s no need to rinse the product from your hair: just follow it immediately with No. 3 Hair Perfector. Use a comb to work the product through your hair if needed.

Use the two-step treatment at least once in three washes, and you’ll start to see the difference in no time.

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While each product can be used on its own, the brand estimates that using them in conjunction will lead to 68 per cent more repair against chemical, thermal, mechanical or environmental damage. Plus, they’re being sold as a pair as part of a limited edition kit – so it’s easy to just whack them both on at once.

We’d recommend putting in an order soon, though – something tells us this one’s going to sellout fast.

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