is here to make your pets happier and healthier |

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  • From choices around your pet’s diet to the latest pet-related technology, has you covered when it comes to taking best care of your furry friends.

    Working from home over lockdown probably means you got to know your pets pretty well. And while it’s fair to say that they’re rather good at telling us what they want and when they want it, we often still have a thousand unanswered questions about what’s best for them.

    Luckily, our brand new sister site is here to give you a helping hand.

    On a mission to help the world’s pets lead happier, healthier and longer lives, it’s a one-stop shop for advice on caring for dogs, cats and everything in between. offers a unique combination of trusted advice, detailed product information and pricing comparisons to ensure you’re getting the best deals on the top products for your pets.

    From finding the best pet insurance to the great dry food vs wet food debate, the new site promises to provide a wealth of information on keeping your furry friends happy – because lockdown hasn’t been easy for them, either. boasts a wealth of buying guides to make sure you get the best value and quality from your pet-related purchases. And with Covid-19 causing a huge spike in pet ownership (hands up who finally got the dog they’ve always dreamed of) it couldn’t have come at a better time.

    Whether you’re a new pet owner or a seasoned pro, you’re sure to find all the information you need – and then some – on the site.

    “As the proud pet-parent of a beautiful German Shepherd Dog named Vinnie, I know first-hand just how much of a huge place pets take in the hearts of their owners and families,” said Dave Harfield, Editor-in-Chief of, of the site’s exciting launch.

    “The love and dedication that owners and pets share for each other will be at the core of what we do at, inspiring us to provide a reliable and compassionate voice that’s dedicated to improving the lives of pets and their people alike.”

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