Welcome to woman&home’s online shopping guides, where we reveal where to buy the most popular and top-rated products. This guide is about The White Company’s new sustainable cashmere collection, but you may also be interested in our edits of timeless gold coin necklaces, our favourite dresses from The White Company, and new sports bra brands you need to know about.
As we wave goodbye to the end of summer, now is the time to start prepping our wardrobes ready for the new season. In true great British style it won’t be long before we’re all turning to our cosy knits to beat the autumn chill. What better way to do so, than with The White Company’s sustainable cashmere collection.
Described as the next best thing to a hug, the new range of knitwear sees the return of the British brand’s bestselling styles along with new shapes in the finest and cosiest fibre around.
Why we love The White Company
The quintessentially British brand has grown over 25 years to become the ultimate luxury lifestyle destination for our homes and wardrobes. Their stylish and beautiful designs have always had British heritage at its core. This year, The White Company have become the first British brand to be part of The Good Cashmere Standard. So you can feel good and do good in their sumptuously soft pieces. For more on how to shop sustainably, we’ve rounded up our favourite sustainable fashion brands.
What is The Good Cashmere Standard?
The independent standard stands for sustainably certified cashmere. Developed by the Aid by Trade Foundation, the standard’s central aim is the protection of the environment in which cashmere goats, farmers and farming communities live in. Their key principle is that goat farming should have zero negative impact on the environment, particularly on the land and biodiversity. They also work to improve the welfare of cashmere goats, by following the Five Freedoms as defined by the Farm Animal Welfare Council.
The sustainable cashmere collection
The White Company’s Kind Cashmere collection is not only sustainably certified, but is sublimely cosy too. Designed in a versatile neutral colour palette, all of the pieces will slot easily into any wardrobe. Featuring a classic crew-neck jumper, a dramatic batwing jumper and a cosy roll-neck – there are styles to suit every fashion mood.
A staple for the upcoming season, cashmere can elevate any outfit. Add a touch of sophistication and elegance to your wardrobe with The White Company’s Kind Cashmere collection.