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Amazon Prime Day 2020 is one of the internet’s most eagerly awaited shopping events. Offering customers huge discounts on everything from the best hair dryers to laptops, coffee machines and skincare, Prime Day is definitely one for the diary. And now, the big sale is just days away – it will be taking place on 13th and 14th October. Yes, you read that right – it’s a huge, two-day event!
The sale will begin at 00:01am on 13th October, and will finish at 23:59pm on 14th. But, in order to take part in all the incredible deals on Amazon Prime Day, you’ll need to have a Prime Membership, or sign up to a free, 30-day trial of Amazon Prime, which you can cancel before the 30 days is up with no strings attached.
Here’s everything you need to know about the biggest online shopping day of the year so far – and the best deals you can already shop.
Amazon Prime Day 2020 early deals: quick links
Are there any early Amazon Prime deals available now?
Although the day itself doesn’t kick off until 13rd October, there are actually some early-bird deals from Amazon that you can shop right now! However, you will need to be a Prime member to snap these up. They are:
Ring Doorbell Spotlight Camera – was £199, now £139 | Amazon.co.uk
The Ring doorbell is a great way to secure your home, ensuring you can see who is knocking at your door from anywhere in the world – even if you aren’t inside. Amazon Prime Day is a brilliant time to get discounts off this home essential – it’s the cheapest it will ever be in this mega-sale. View now at Amazon.
eero Home WiFi system – was £249.40, now £149.40 (£100 off) | Amazon.co.uk
This is a complete home WiFi system that will replace your router and making connecting to the internet anywhere in your house that much easier – and faster. View now at Amazon.
Black Cherry Yankee Candle – was £23.99, now £17.43 | Amazon.co.uk
Who doesn’t love a Yankee Candle? The scents are enough to lighten up any home at this time of year, and luckily, there are early deals to be had on a selection of them ahead of Amazon Prime Day! View now at Amazon.
Amazon Kindle unlimited free for three months | Amazon.co.uk
For all you book worms out there, this is a deal you don’t want to miss! Right now, Prime members can get three months of Kindle Unlimited for free – a fabulous chance to cosy up with your favourite novel. View now at Amazon.
Magitech Cool Mist Humidifier – was $39.99, now $19.46 | Amazon.com
Save your skin with this Magitech humidifier, which will both cool the air down and create a comfortable, healthy environment for you to breathe in at home! View now at Amazon.
Echo Show 5 – was £79.99, now £44.99 | Amazon.co.uk
One of the biggest pre-Prime Day discounts so far, the Echo Show is now over £30 off! On the show, you can complete all of your life admin – manage your calendar, voice or video call loved ones, or enjoy all your favourite TV shows, radio stations and audiobooks. View now at Amazon.
Amazon Prime Day 2020 deals: which brands can you get discounts on this year?
As with every year, lots of big-name brands will be offering deals, including Philips, Foreo, Samsung, Under Armour, Toshiba, Kindle and Le Creuset, to name just a few.
In fact, over one million products are set to be included in the Prime Day 2020 deals. And with discounts on everything from gorgeous workout gear to the best eReaders up for grabs, you’ll be sure to pick up some fantastic bargains.
Amazon are also turning their focus to independent brands this year, encouraging customers to shop small. Prime members who spend £10 with selected small businesses between now and 12th October will earn £10 to spend on Prime Day. View the offer here. Getting paid to support independent retailers? Count us in!
We will be updating this page with some of the best Amazon Prime Day deals as soon as they come in – be sure to check back ASAP.
What are people shopping for on Amazon at the moment?
In the run up to Christmas, beauty advent calendars are a huge draw at the moment – we particularly love the White Company offering this year.
But as like all year round, people are currently shopping for a range of deals on Amazon right now. For some, Christmas presents is the order of the day (we know, it’s still only September) – but there is no time like the present, and with the Covid-19 pandemic encouraging online shopping more than ever, you might want to act fast to get some of the best deals.
With the imminent release of the new PS5, people are currently shopping for Playstation Store gift cards – a present likely to be much-appreciated by any grandsons, nephews or younger children you might have!
And following the the success of her Mrs Hinch Instagram account, Sophie Hinchcliffe has unveiled her very first memoir – you can buy it on pre-order here. It’s already become a No.1 bestseller!
What type of deals can you expect on Prime Day?
This year there will be a few different types of deals on offer, depending on what kind of products you’re after and how keen you are to purchase. They include:
- Spotlight deals – these are offers that last for just 24 or 48 hours, and are usually from well-known brands. These are the sort of deals to take advantage of as soon as you see them, as they’re from brands you love, but might not see discounts from during other times of the year.
- Featured flash deals – these are products that are very rarely on sale, so they offer some of the best discounts and savings in the whole Prime Day sale. There will be a limited number of these products available, so if you spot them, we’d advised snapping it up ASAP!
- Lightening deals – these are on sale for a very short time (normally 12 hours). As with the flash deals, these will be deals that will expire after about a day, so you’ll need to get them as soon as you see them to avoid missing out.
- Coupon and voucher deals – this is a new format for Amazon Prime Day 2020. You will be given a voucher code, or a coupon, which you redeem at the till for money off.
In terms of which are the best deals, generally, the featured flash deals are where you’ll find the most brilliant savings. However, each of these types of deals will offer you great bargains.
Amazon Prime Day 2020 beauty deals: our predictions for 2020
Last year, Amazon shipped a whopping 350,000 luxury beauty products from their Prime Day sale, so there are certainly some bargains to be had!
There were savings on skincare and body care tools, such as Oral-B electric toothbrushes, Philips Hair Removal Devices, and Tweezerman tweezers, so we reckon we can expect some very similar deals this year on this kinds of items.
In fact, you can find some of the biggest savings on high-ticket items such as the GHD hot brush and GHD hair straighteners, and, sometimes, the Dyson hairdryer. Last year, the GHD straighteners were a huge 34% off!
Some of our favourite make-up brands also got involved in 2019, with deals from Maybelline, Eyelure, and L’Oreal. In fact, Maybelline’s much-loved Lash Sensational Mascara was on sale for just £4, when it normally retails for £6. It’s a great chance to stock up on all your beauty essentials.
On skincare, expect discounts from brands like Elemis (their Dynamic Resurfacing Pads were reduced from £32 to £26 last year), as well as Cetaphil and Elizabeth Arden.
Amazon Prime Day 2020 fashion deals: our predictions for 2020
Just about every fashion item will see some kind of discount on Prime Day – with everything from leggings to coats, to t-shirts reduced on the day.
On Amazon, you might not see as many deals from the big, well-known brands, but there will be great discounts on Amazon brands such as Iris and Lilly, find., and MERAKI. In fact, as mentioned, Amazon are focusing on small businesses this year, so it’s a great way to support smaller fashion brands you might not ordinarily shop!
But, you may be lucky and see some great deals on established, high-street brands such as Hobbs and Levi’s, which has an entire section on Amazon.
Amazon Prime Day 2020 Kindle deals: our predictions for 2020
Kindles are always discounted on Prime Day, so if you’re after one for all your reading needs, it’s definitely the time to buy one. On Prime Days, Kindles are subject to the biggest savings of the whole year, so you won’t find a better bargain than during this mega-sale.
Last year, the 2019 Kindle was reduced in price from £69.99 to £49.99, a huge £20 saving. The Paperwhite was also discounted by £35 in 2019. We’d expect to see very similar discounts this year.
When is Amazon Prime Day 2020?
This year’s Amazon Prime Day has been confirmed to run on 13th and 14th October, with amazing deals across beauty, home, tech, fashion and more. Beginning on 00:01am on 13th October and finishing at 23:59pm on 14th, you’ll want to get in early on this one to secure the best deals.
The sale usually takes place in July each year, but Amazon chose to postpone this year’s Prime Day deals due to the coronavirus pandemic. But with amazing savings on more than a million products, this year’s Amazon mega sale certainly won’t disappoint.
What is Amazon Prime Day?
Prime Day – spread over two days this year – is a chance to save money on all of your favourite items and brands exclusively on Amazon. Over the two-day period, there will be some fantastic discounts on all sorts of products that aren’t normally on sale or on offer. So it’s a great chance to snap up some offers in homeware, beauty, fashion and fitness – plus so much more.
Do I need a Prime membership to buy on Prime Day?
Yes, historically, you will have needed to be a Prime member to be able to take advantage of the discounts on Amazon Prime Day. Membership costs £7.99 a month (or £79 for a year), and subscribers are eligible for advantages including same-day delivery, over 800,000 free e-books for your e-Reader, and access to Prime Video.
If you’re already a Prime member, you will automatically get access to the deals, but if you’re not yet a member and want to take advantage of the amazing discounts on offer, you can sign up for a 30-day trial here, anytime before the sale begins.
So whether starting your Christmas shopping ahead of the herd, or just treating yourself – I mean, with such amazing discounts, it’d be rude not to – we hope you pick up some amazing bargains!
Should I shop on Amazon Prime Day – or wait for Black Friday and Cyber Monday?
Two of the biggest shopping events of the year are coming up – so which should you shop, Amazon Prime Day, or Black Friday?
There is no right or wrong answer, but it’s worth noting that this year Prime Day is a month earlier than Black Friday and Cyber Monday, so if you want to make sure that you get the discounts you want, it might be worth getting in there on Amazon Prime Day, to be sure. Plus, you’ll have a whole extra month to enjoy your new purchases if you shop on Prime Day.
However, Prime Day is exclusively on Amazon, and your favourite brand/product might not necessarily be on Amazon – whereas they are very likely to run a Black Friday discount. In this case, Black Friday may be more helpful.
We reckon it’s worth keeping an eye on Prime Day to see if you can snap up whatever products you want/need before it’s too late, and a whole month earlier than Black Friday.
What deals were on offer last year?
Last year there were incredible savings on Kindle, with the Paperwhite dropped in price by £35 at one point!
There are often huge deals on Amazon subscriptions too – such as Amazon music and Audible. Last year, you could snap up three months of audible for just £3 a month.
The Fitbit Versa was also reduced from £162.89 to £139 last year, while the Eufy BoostIQ RoboVac (a robot vacuum that makes cleaning so much easier), was on sale for £178.99, reduced from £289.99.