the savings we’re expecting in the 2020 sale

Anyone fond of a designer bargain will know that the Selfridges Black Friday deals aren’t to be missed. With discounts on brands including Mulberry, Louis Vuitton, Ganni and Sandro, the store’s legendary deals have had shoppers queuing outside from as early as 7am in years gone by.

So whether you’re looking for some incredible Gucci Black Friday deals, or you’ve your eye on one of the best designer bags ahead of Christmas, trust us: this one’s major.

With the Selfridges beauty advent calendar already sold out (although there are plenty more where that came from – see our edit of the best beauty advent calendars 2020) maybe you’re hoping to bag yourself a luxe beauty bargain. Well, there are plenty of those to be expected in the Selfridges Black Friday deals, too.

But that’s not to say you have to wait until Friday 27 November to take advantage of some huge Selfridges savings. Because the discounts have already started. Here’s everything you need to know.

Early Selfridges Black Friday deals – quick links:


Aspinal of London Lottie chain-strap leather bag: was £495, now £297 (save £198) | Selfridges

TOP DEAL: Turns out you don’t have to wait until Black Friday to take advantage of the amazing savings on designer bags at Selfridges. This elegant leather Aspinal bag is now almost £200 off. Featuring a flap-over closure with gold-toned hardware, and an adjustable chain shoulder strap, this is an investment that will see you through many winters to come. View the bag here. 


Does Selfridges do Black Friday?

In short, yes. Selfridges don’t do Black Friday in the traditional sense, but every year without fail they offer discounts over the same weekend. Last year the retailer launched a site-wide sale on designer goods, giving customers 20% off using the code ‘Christmas Come Early’. (A smaller discount of 10% was offered on beauty.)

From Le Creuset to Mulberry, some of Selfridges’ best-loved brands were 20% off in last year’s deals – and we’re expecting to see some similarly amazing discounts this year, too. Last year’s ‘Christmas Come Early’ discount code went live on the Wednesday of Black Friday week: so you’ll even be able to snap up some designer discounts ahead of the herd.

What can you buy at Selfridges?

There are a huge range of products at Selfridges – you can buy everything from designer fashion to homeware, to technology, food, and shoes. It’s essentially a one-stop shop for all of your favourite, high-end items!

Some of our favourite brands on sale at Selfridges are Le Creuset, Diyptyque, Burberry, Charlotte Tilbury, Jimmy Choo, and Longchamp – as well as food and drink brands like Cartwright & Butler, Moet & Chandon.

This means it’s the perfect place to bag a bargain this Black Friday if you’re not sure exactly what you want to buy – simply check back here as we round up the best savings to be found at the online department store during the sale.

What savings are we expecting from Selfridges?

If last year is anything to go by, Selfridges will be offering Black Friday bargains across the board. With 20% off designer womenswear, bags, homeware, jewellery and gifts, there’s never been a better time to bag a luxury bargain.

Some of the best deals in last year’s sale included a classic Mulberry Lily leather shoulder bag reduced from £995 to £796. That’s a saving of almost £200!  Meanwhile a gorgeous Gucci watch was a fantastic £56 off in the deal – reduced to £504.

Not to mention this classic Le Creuset stoneware casserole dish was reduced from £210 to £168 – saving customers £42. So whether it’s handbags or homeware you have your sights set on, this year’s Selfridges Black Friday deals are sure not to disappoint.

We’ll be keeping you updated on the best deals to snap up on the day itself in the coming weeks, so be sure to bookmark this page and check back here for the best Selfridges discounts.

But that’s not to say that the savings haven’t already started. Here are the best deals at Selfridges to shop now…

Best Selfridges deals ahead of Black Friday:

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