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As the US election draws ever closer, it seems that pink has become the new colour for activism.
Just this week celebrities Amy Schumer, Kerry Washington and America Ferrera posted pictures on Instagram of themselves wearing pink pantsuits. These celebrities’ outfits are part of a wider partnership between suit maker Argent and non-profit organisation Supermajority.
This gender equality advocacy group encourages women into political action as the supermajority in the US. They were set up by members of Planned Parenthood, Black Lives Matter and the National Domestic Workers alliance.
Where did it begin?
It could be said that the seeds of this new pink statement were planted earlier this year when in May, British designer A Sai Ta announced the reproduction of his rare Hot Wok Riri dress.
The fuschia dress was originally custom-made for Rihanna, whose post on Instagram swiftly went viral.
However with this reproduction, he would be sharing all profits equally between Black Lives Matter, Solace Women’s Aid and The Voice of Domestic workers. In doing so, the designer has created a unique piece of fashion history.
And the pink keeps on coming. As a long-time lover of Argent’s suits, politician Hillary Clinton has recently shared photos of the Supermajority founders on Instagram.
“Love these pantsuits, and the powerful women wearing them,” she captioned the picture.
Argent’s founder Sali Christeson was reported by fastcompany.com as saying that, “We think it is the time for women to boldly own our collective power,” and that “we wanted to create a visual representation of this power.”
It seems that people are getting the message and getting on board as the suit went on to sell out the day after it launched.
The colour of change?
According to Andrew Burnstine, associate professor at Lynn University, as reported in The Guardian, pink has become the “colour disruptor” of 2020. He stated that pink is “the colour of change for so many around the world.”
Burnstine also went on to add that, “To the millions of people who are demanding change in our political system, and to American democracy, the colour pink is the new battle-cry.”
With less than a month before the US 2020 election, these powerful women in shocking pink suits are making an important statement. That women deserve to be represented and our voices heard.
We couldn’t agree more.