Why I’m shopping Amazon Prime Day fashion deals this year

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  • I’m not proud of it, but when it comes to fashion, I can be a bit of a snob. 

    I know which shops I can always guarantee to find something I like in, but I also know which ones will leave me feeling uninspired. I’m often quick to turn my nose up at a new trend or brand too.

    As a self-confessed shopaholic, I’ll merrily lose hours trawling the internet in search of a particular piece, but I didn’t expect to stumble across clothing from Amazon.

    A brand i’ve always associated with speedily-delivered tech and books, it wasn’t on my go-to list when it came to fashion. But, if their Amazon Prime Day fashion discounts are anything to go by, it looks like I’ve been missing a trick.

    Alongside their own brand pieces, Amazon are home to instantly recognisable, big-name brands – often at seriously discounted prices.

    Their Prime Day promotions are running until 14th October, so there’s never been a better time to take a chance on their fashion offering. To take the bulk out of your browsing, I’ve rounded up my top sale picks for your viewing pleasure…

    The best Amazon Prime Day fashion buys to shop now

    Michael Kors Women’s Analogue Quartz Watch With Stainless Steel Strap – was £219, now £69 (Save £150!)

    Sleek and modern, this gold-toned watch will go with every outfit in your wardrobe. The shape might be simple, but the crystal-encrusted sub-dial adds just enough glitz. This is one of the best Amazon Prime Day fashion deals I’ve spotted so far, so can’t imagine it will stick around for long. Smart watches more your thing? We’ve picked out the very best Michael Kors ones here.

    VIEW NOW: Michael Kors Women’s Analogue Quartz Watch With Stainless Steel Strap, £69, Amazon

    Swarovski Women’s Symbolic Stud Pierced Hoop Earrings – was £63.20, now £44, Amazon

    I’ve always been a sucker for a statement earring, and these rose gold beauties have just shot right to the top of my wishlist. Offering a choice of two looks in one, they can be worn with or without the dangly star charms. I’ll be wearing mine with a V-neckline and high ponytail to really show them off.

    VIEW NOW: Swarovski Women’s Symbolic Stud Pierced Hoop Earrings, £44, Amazon

    Levi’s Women’s Essential Western Blouse – was £65, now £18.34, Amazon

    Levi’s are in a league of their own when it comes to denim, and it’s not just their jeans that are worth investing in. This super soft shirt can be worn buttoned up with skirts or worn open for a more relaxed feel.

    VIEW NOW: Levi’s Women’s Essential Western Blouse, £18.34, Amazon

    Pandora Women’s Heart Bracelet – was £55, now £38, Amazon

    A gorgeous gift for yourself or a loved one, the beauty of a Pandora bracelet is that they can be personalised with your own unique choice of charms. Sterling silver will never date, making this a timeless piece. The only drawback is this doesn’t come in a Pandora box, so you’ll need to buy one separately.

    VIEW NOW: Pandora Women’s Heart Bracelet, £38, Amazon

    Wonderbra Women’s Ultimate Strapless Bra – was £40, now £25, Amazon

    Looking for a strapless bra that won’t inch down your back as the minutes tick by? Wonderbra’s budge-free bra guarantees spill-proof security from day to dancefloor. It’s all thanks to the patented silicone dots that pepper the straps, as well as the innovative ‘hand support’ design which holds your bust in place.  Prices and stock levels vary depending on the colour you choose, so shop pronto to avoid disappointment.

    VIEW NOW: Wonderbra Women’s Ultimate Strapless Bra, £25, Amazon


    Regatta Women’s Parmenia Insulated Quilted Lined Jacket With Fold Down Hood – was £52.39, now £36.99, Amazon

    Spring’s lockdown has turned even the most outdoor-adverse into adventurers, so it makes sense to have a jacket to suit your mindset. This snuggly quilted number is guaranteed to keep you warm on even the chilliest days. It’s water repellent too, protecting you from downpours. The faux fur lined hood is a thoughtful touch.

    VIEW NOW: Regatta Women’s Parmenia Insulated Quilted Lined Jacket with Fold Down Hood, £36.99, Amazon

    PUMA Women’s Nuage Run Cage Sneaker – was £54.65, now £32.51, Amazon

    If you took up running in lockdown, you’ll know just how important it is to have a good pair of trainers in your arsenal. Thanks to the streamlined shape and colour-pop design, these manage to be both fashionable and functional. The built in sockliner and spongy foam sole work in tandem to put a spring in your step. Wear yours with plain black activewear to the gym, swapping for jeans and a chunky knit during the day.

    VIEW NOW: PUMA Women’s Nuage Run Cage Sneaker, £32.51, Amazon

    Calvin Klein Underwear Women’s T-Shirt Bra – was £32.34, now £22.64, Amazon

    An often under-rated purchase, a t-shirt bra will work hard in your wardrobe. Use yours to create smooth lines beneath form-fitting clothes. This super soft cotton number from Calvin Klein is a worthwhile investment, keeping you comfy in all weathers.

    VIEW NOW: Calvin Klein Underwear Women’s T-shirt Bra, £22.64, Amazon

    Speedo Women’s Boomstar Splice Flyback Swimming Costume – was £35, now £22.99, Amazon

    Summer might feel a long way away, but shopping out of season always rewards you with the very best bargains. One for sporty types, this flyback swimsuit offers full flexibility of movement whatever stroke you’re doing. Quality you can trust, the chlorine-resistant fabric will stand the test of time with no fading or stretching.

    VIEW NOW: Speedo Women’s Boomstar Splice Flyback Swimming Costume, £22.99, Amazon

    Happy shopping!

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